PureJoy – Juicery & Eatery, health food café that works under the dine-in, take away and delivery model; established in April 2016 by a serial entrepreneur Anand Chauhan, it has been growing rapidly. The company started with a single location in Rajkot, Gujarat and has three locations in the city now and is now expanding to Ahmedabad, Baroda & Surat.

PureJoy offers Cold Pressed Juices, Smoothies, Soups, Salads, Sandwiches and Wraps. It is also foraying into customized meal programs to cater a wider range of customers. “The health food segment is a very small at the moment and we are keen to offer best products and services that are equally affordable to general customers” said the Founder Anand Chauhan.


The company had received its seed funding of Rs. 50 Lakhs last year which was used for products development and helped startup three locations in the city. It is now looking forward to setup central kitchens at Ahmedabad, Surat and Baroda along with franchise locations at to cater to customers within the city.


The business model revolves around Cold Pressed Juices and Meals Subscription program on a delivery model.It also has full fledged cafeteria that serves made to order Subs, Wraps and Salads along with other food items.



The company is planning to raise a Series A round of venture funding from an Angel Investor groups who is keen on expanding their portfolio into Food & Beverage space. The funds will be utilized to develop products further, hire new team members, create a strong delivery network and expand its services into other cities.

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